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Marketing: The Core, by Roger Kerin, Steven Hartley, William Rudelius
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MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
- Sales Rank: #787873 in Books
- Published on: 2008-11-06
- Original language: English
- Number of items: 1
- Dimensions: 3.50" h x .10" w x 2.10" l, 2.50 pounds
- Binding: Paperback
- 512 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
An informative book and great read!
By dmseifer
This book proved to be a good read! I had to purchase it for a marketing class and thought it might end up being a boring read; however, it kept me engaged throughout the whole semester. It has all of the necessary information about the marketing process and all of the important concepts that individuals need to know.
If you are interested in learning more about marketing or your wondering whether it will enhance your business, I recommend purchasing this book, as it will provide you with the necessary information.
3 of 3 people found the following review helpful.
this is a waste of money and I still have to purchase the ...
By Caroline
I ordered this version of the book because it stated it came with the McGraw Hill Connect and it does not. There were much cheaper versions, this is a waste of money and I still have to purchase the online connect access code.
2 of 2 people found the following review helpful.
love the text book for my class
By Lindsay
great book for the class, great examples and easy to read and stay interested. if i could make money in marketing when i graduated i would major in marketing because of this book and how it makes you excited about business and the American dream.
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